Collecting relevant and impactful data across the African continent.
Ensuring whoever you are, whatever you're doing, you're armed with the information you need to be more successful.
Collecting quality data requires innovative and adaptable approaches, designed to fit with information needs, respondent’s lives, as well as national and global circumstances.
Innovation is the needed to go deeper, learn more. And pioneering new methodologies, and transforming traditional ones, is our favourite thing to do.
Our specialty is trying new things in new places, and if that means jumping on a barge in the Congo to get to the right people, or living on a US$1.25 a day in Nairobi, to get community buy-in, we will (and have!)
Technology offers limitless opportunities and there is ALWAYS a way to make things work. We find the way.
Pick a market, pick a methodology & we'll work out the best technology to use considering:
a) the sample
b) device dominance
c) network coverage & reliability
d) use sophistication
e) relevant laws & legal frameworks
f ) cultural norms, values & sensitivities
That may mean a solution as simple as WhatsApp, a unique combination of solutions or an app designed just for you.
ADVENTUROUS RESEARCH
Collecting truly valuable quality data requires new and adaptable approaches, designed to fit in with respondents lives. Innovation is the needed to go deeper, learn more.
And pioneering new methodologies, as well as transforming traditional ones, is our favourite thing to do.
We're always trying new things in new places, including jumping on a barge in the Congo, and living on a $1.25 a day in Nairobi, we're ready for it all.
TECHNOLOGICAL CHAMELEONS
Technology offers limitless opportunities and there is ALWAYS a way to make things work. We find the way.
Pick a market, pick a methodology and we'll make it work taking into account the sample, device dominance, network coverage, user sophistication, relevant laws & legal frameworks and cultural norms, values & sensitivities
The solution may be as simple as WhatsApp, a unique combination of solutions or an app designed just for you.
PARTNERSHIP NETWORK
Our extensive African partnership network means maximum geographical reach and access to specialized information. Our 19 partnerships provide cover in 35 African countries, putting 600m+ consumers in reach.
Our collaborations have led to award wining and pioneering solutions across methodologies and industries.
Importantly, our project volume and long term relationships, enable us to run projects more efficiently, meaning better value for money for clients.
REDEFINING DATA PRESENTATION
We go beyond traditional methods of displaying data, presenting in a informative, engaging and enjoyable way.
We use multimedia, infographics and all sorts of non-traditional methods to ensure all presentations are interactive and impactful. We go even further doing experiential presentations - in a taxi experiencing advertising from a commuter’s point of view or entering a room set up to make a point.
Our creative approach gives a deeper understanding of audiences, trends and ensures informed decisions are made.
AHA has been transforming organisations with reliable qualitative and
quantitative research across the Africa since 2008. Organisations like: