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  • Tracy Angus-Hammond

Why WhatsApp for MROCs across Africa

Research is supposed to be about getting down to the nitty gritty and collecting NEW data that truly informs strategy. But getting to the sensitive stuff, the embarrassing stuff, that can be more difficult to do.

Not with WhatsApp MROCS ( Market Research Online Communities). The anonymity offered by answering as a faceless person to other faceless people, in a faceless group, is a game changer. Want to know how much money people really have saved for their retirement? Who's been faithful and who not? Sleep, eating and sex during religious events? Porn? Secret shopping habits? Your answer is WhatsApp, and we're taking to people across the continent about these very things right now.

That's not all though, as Africa's most popular messager app, there are plenty of other benefits too...

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